12 October 2026 · 5 min read
How much does an online store cost in 2026
The price of a store depends mostly on how many products you sell and how much manual work you want to save. Here are real ranges and what you pay for.
Asking how much an online store costs is like asking how much a car costs. It depends on what you'll carry. So let's break the price into parts, so you can see exactly what you pay for.
Indicative prices by number of products
| Option | Indicative price |
|---|---|
| Up to 50 products | 1,040 - 2,000 € |
| 50 - 500 products | 1,600 - 3,600 € |
| 500 - 5,000 products | 2,800 - 5,600 € |
| More than 5,000 products | 4,800 - 8,000 € |
Prices exclude VAT and come from our calculator.
Every option includes products, the cart, checkout with cash on delivery and card payment, courier delivery and an admin dashboard. The more products, the more work goes into filters, search and speed.
What pushes the price up
- Supplier imports: products, prices and stock update themselves. Saves hours every week.
- Invoicing and a link to your accounting software.
- B2B pricing: separate prices and discounts for businesses.
- Several languages or currencies.
- Moving from an old store without losing Google rankings.
Example: a growing store
| Option | Indicative price |
|---|---|
| Up to 500 products + invoicing | 1,920 - 4,550 € |
| + Google and Facebook ads catalogue | 2,100 - 4,950 € |
| + supplier imports | 2,500 - 6,150 € |
Prices exclude VAT and come from our calculator.
The hidden costs few people ask about
- Monthly plugin and app fees that pile up over time.
- A percentage of every sale going to the platform.
- Hours of manual work entering products and shipping labels.
- Lost sales from a slow site and a complicated checkout.
The right question isn't “how much does the store cost” but “how much will it cost me over 3 years and how much work will it save me”.
Choose your number of products and features and see the price for your store.
Get a price